ENTREPRENEUR101| CLASSIC MISTAKES

So you think you’ve got what it takes ey?

You’ve got that genius idea you’re excited about. You love it. The world’s going to love it, thinking to yourself “Dragons Den watch out, I’ve got that life changing pitch awaiting you!”

Whilst confidence is definitely a key element when becoming an Entrepreneur. You also need to be realistic and watch out for those common mistakes so many people make when starting out.

For example, confidence in your brand and purpose is extremely important. You must believe in your own produce, however, to expect everyone around you to immediately be convinced is not realistic. It will not only leave you feeling slightly rejected, but these high expectations will demotivate you tremendously.

As great role model of mine aka Entrepreneurial Don Richard Branson says…

“when the first Virgin business began 40 years ago, there was no grand plan—especially not for a behemoth that would eventually employ 50,000 people around the globe. “Had we tried to plan for such a future,” Branson once told Entrepreneur, “we would certainly have messed it up.”

aka…  are you ready for the cliche quote here?… Dum Dum Duum…

Dream big. Start small.

Classic. But extremely on point.

A huge 66% of business’s fail in 8 years. How crazy is that thought? Surprisingly enough the factors of failure were more of an emotional issue rather than the suspected economic ones. You may be financially ready, but if you are going for the door to door selling approach you are walking towards an early grave. How many times have you hung up on a cold caller? Think about it.

Never fear, I shall be advising you in my next few posts of ways and means of avoiding such disasters.

Number 1: 3rd wheeling your client due to your infatuation with your product. 


Having to work with someone who loves their product more than you, is like being on a first date with that guy or gal who is smokin’ hot and knows it. Not attractive and more than likely someone you won’t have the time of day for.

Respect your potential client and truly get to know them, their passions, their needs, their fears etc before you immediately throw out the big guns with your selling pitch. Not just because you have to, but because you want to. You wouldn’t start your date with an immediate proposition back to your house would you? Well the guys in the previous paragraph might.

From experience I have met so many awesome, inspirational people with this role who I have so much value for. Also, Making the effort to build a rapport will more likely keep hold of their time and business for a lot longer and be all the more rewarding.

The actual product itself only counts for a small amount of your business. So the “If you build it, they will come” attitude a few of you seem to swear by, will get you nowhere unfortunately. McDonalds is a prime example here; One of the most globally successful food restaurants in the world, however, I’m sure you will all agree that’s definitely not because of the quality of their produce.

Oh no she didn’t!!!

I kneel before you… You’ve got that marketing down.

So, embrace the beauty of networking. In this game you never know what path it can take you.

Gypsylou 💋

 

 

 

 

 

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ENTREPRENEUR101|MYTHS & FALLACIES

They Rock out of bed at whatever darn time they want. Sipping on coffee all day in fine establishments, living the dream. Bastards…or Entrepreneurs/ Freelancers you may call them. That breed of money hungry scamps who will bribe you out of anything…

Wrong.

The biggest preconception of the century. Although, we have managed to beat the system of the traditional, government driven 9-5 role. This stereotype couldn’t be further from the truth.

It’s not easy being welcomed into this world. I had to work my ass off and peck my way into it. My basket was full of so many eggs that a few did smash along the way. But, never give up! Like anything worth fighting for it’s hard work. Just see it as your right of passage.

Willpower is the trick of the trade here. On call at all hours, not giving into temptation of that pesky TV and rare sun that may say hello from time to time. Nevertheless, the regular meetings of inspirational and humble influencers make it all the more rewarding. This freedom and flexibility of time really does get the creative juices flowing!

So when is the best time to “hustle”?

When the freedom to create your own pathway is before you, it is sometimes hard to break out of the mindset of the literal early bird that catches the worm.

“Early bird DOES still get the worm. There’s just confusion about what the early bird is. The early bird is someone who is willing to act early in a process, not someone who gets up before the sun.”

Wise words!  David John Independent Contractor at SPAR Business Services

It took me a while to get that mentality out of my head myself. I almost had a state of panic that I wouldn’t get everything done if I started the day a bit later. I mean I am the epiphany of the phrase “Morning person” which I should count my blessings for. Although, when your trying to have a lie in its bloody annoying when your body will reject the idea instantly. Despite the obvious analytics guiding me as to which times are best to schedule my posts, as long the the value, content and engagement is out there you’re plain sailing.

“It’s not about how much you sleep, it’s what you do while you’re awake.”

Well said Gary Vee

“Hustling” does not have a time schedule. You’re in the now. It’s such a refreshing way to live, yet maybe not as glamorous as you may think at times. You’ve gotta do what you’ve gotta do in this world. Including bringing that trusty phone into the toilet with you.

Come on now you’ve all done it. Don’t judge me!

As #BIGDaddyBoss Steven Thompson preaches to me, “Saying you don’t have time is a poor excuse. If you have time to go to the loo then you have time to get shit done…no pun intended.”

And you know what… Me along with most social media heads; Influencer Gary Vee being one of them I have now discovered, has got a lot of valuable work done in the toilet too.

…and people say you can’t multitask. What do “they” know?!!

So, to all of my fellow entrepreneurs out there… There is no set time laid in stone telling you the opportune moment to make the magic happen. Remember. Stealth mode.  Go out there and move with the rhythm and love it.

Gypsylou 💋

 

 

 

CONFESSIONS OF A SNAPCHATAHOLIC|COFFEE & 3V

They call it 3V; Vertical Marketing, if you want to be technical. Small yet effective ads, formed via Snapchats vertical interface. You have probably discovered yourself this is a challenge without your limitless landscape frame. You have to think out of the box and get creative with your capturing. Making them bolder and brighter to reel in your desired audience.

It has been proven that these fuller, snappier (again no pun intended) portrait advertisements have a 9x completion rate over horizontal ones. If you look at the example below. You can see for yourself. It makes sense, look how much more eye catching and fun they appear. Cleverly makes them a lot more welcoming and memorable, like a screensaver in my brain. I know I’ll be hungry later and thinking about devouring one of these. The horizontal ad though, I’m currently squinting at the downsized version, yes. It may have just as much content but it gives off that cold calling vibe. When your on the end of the line for ages waiting for that pitch. The Vertical ads give off more Boom.

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Thanks  Snapchat.com 👌

Big brands in particular are majorly getting some of the action, Daily Mail being one of them.

“The whole notion of turning your phone on its side to watch a video is awkward and a bit of a hassle… Our findings have convinced us that we need to move even more aggressively to develop vertical content.” ~ Jon Steinberg, CEO Daily Mail

Reading this statement I instantly think, “Lazy bastards! Can’t even turn their phone on its side to watch an advertisement” But, I know I’m a culprit for taking the easy route. It’s an inconvenience.  Especially when your on the move, adverts in particular. Let’s not mess about here, adverts are annoying at the best of times. You need to be able to engage the audience instantly with no hassle if you want their attention.

My final advice to you is this. Although Apps: Snapchat, Meerkat and Periscope all work in this Vertical format. Ensure to remember other platforms like Twitter, Youtube and Facebook are the Polar opposite, with the more traditional horizontal approach. So if your a religious snapper like myself, remember to turn that camera back on its side in order to create your video content…otherwise this will happen…

 

Damn.

Gypsylou 💋

#VaynerWorld Meets #BIGDaddyPR|Part Two.

An incredible combination of ballsiness, success, ego, excitement and an inspiration hungry mist filled the air. Gary Vee has an awesome presence, an uplifting character who oozes happiness yet still holds that edge. Who managed to hook the whole rooms attention from the word go. With his confident “self awareness” and wit. I’ve never really known a public figure who relates to so many different generations of people in so many ways.

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The show kicked off with a Q and A. This immediately brought the crowd together with a bang. We thought only the VIP’ERS who had spent a million pounds would get to ask a question, as the email portrayed. But, hey! He calls the shots. I love the way he does what the f@*k he wants. Says what he wants with an open mind. Like I said in #VaynerWorld meets #BIGDaddy|Part One  He really gives that sense of equality, which I feel can be forgotten in this money hungry world. Sure he’s egotistical, but, he knows what he’s talking about. Who else here has built a 3 to 60 million dollar business?

There was a moment where an audience member challenged his #AskGaryVeeShow  The title had portrayed to him that it makes it seem more about himself now rather than his audience. Instead of dismissing the comment with a defensive justification, he actually stood there, thought about it and apologised. “How could I argue that, if thats how you feel?”  If that’s how you feel, then I’ve failed” which led to…”You’ll be flabergasted by how much money I leave on the table…I do this more for the vanity…I don’t want anything from you.” Yea, yea…Tell us that while your rolling around in all the profits from your show, I bet you’re thinking?!  But. Coming from this incredibly successful businessman wearing an old, worn jumper with a hole in the armpit It seemed so genuine and was a surprising case of events to happen. I was hypnotised. It didn’t feel scripted, but if it is,  then hats off to the guy.  He’s a great actor. I believed his empathy and modesty on stage.

The crowds questions varied from how to eat a banana. All the way to the serious end of the spectrum to advise the next step for their business. Even Grindr cropped up, if i recall correctly. Cheeky. Not including dating skills here but Just imagine being asked such a responsibility and not just that, being that confident in knowing the answer. RESPECT.

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One particular lady has stuck in my head since. Her story was of pressure from parents, which I’m sure a lot of you can relate. Being pushed into societies expectations of studying to go to university. Becoming a doctor. Marriage. Children the list goes on. So much restriction. Bravely she knew she wasn’t happy and took the plunge. Rolled with her passion and started her own path. This led into asking for words of encouragement and inspiration of those in a similar situation. This brought shivers down my spine, what a fabulous example of courage, independence and giving surrounding expectancies the middle finger. You only have one life in this world, and its yours. Own it.

The rest of the show was made up of various speakers, dazzling our ears with knowledge. The presenter and co founder of Creative Content Agency: Raj Kotecha was having a sort of personal Q&A/ interview with Gary Vee on stage. What struck me was their connection. They were not just work associates but clearly great friends as well as with his other famous asetts India, Drock etc were mentioned through out. Very similar to my team I work for at #BigDaddyPR Everyone respects and commends everyones different qualities and values.

Then a final  Q&A with the proud owner of 50 books and the moment I’d been waiting for… The raffle. Another level. He was dropping prizes like Dr. Dre drops his beats. Like music to my ears, he was throwing out signed canvas’s, trips around the world and to front row Jets games. So blase, thinking on the spot for the next one to follow. To have that perspective of money is very refreshing, what some may say is reckless, I know he has a lot of it. But its a mentality we should all use to a certain degree. I think people put too much pressure on spending at times. Money is there for enjoyment just as much as for survival.

Anyway back to the raffle, I always get a thrill when it comes to gambling, even on the 2p machines in Great Yarmouth. So the thought of winning ACTUAL PRIZES…Well I was on the edge of my seat. Especially when that golden gem; Gary, can I call you Gary now? Are we on those terms, rocked up. The opportunity to embrace a week of mentoring and shadowing in his New York office..incredible. Not just that, to make an appearance on his #askgaryveeSHOOOOOOOOW. He called out the first number.. I obviously didn’t possess it… Classic. But low and behold up Steven rose beside me. Say What?! Second number..Steven is still stood there… Third number (theres only 4 numbers to go through) he still stands. There was tension. The feeling of anticipation and happiness for him potentially getting this bangin prize and a little envy washed over me…

This disappeared in a matter of seconds. Missed it by one number. Damn. So close.

We obviously had to get our books signed. Now was the chance. The queue was endless and it was pretty late. There was a table and chair set up and as I waited in the queue of Entrepreneur zombies slowly shuffling to meet and greet. I was amazed by how attentive and humble he was even after the show, hours of travelling and dealing with fans. By the time my turn arrived I even felt a little starstruck, I thought about what the right thing to say was, almost a little nervous. Which was surprising, nevertheless, as soon as I walked up the steps and clasped my hand in his for a hand shake… (and obligatory selfie)

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…that pressure and slight niggle of doubt that egotistical and humble is an impossible concept to master, just faded away, with his genuine well being and eagerness to listen. Lets not lie he’s a dude.

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His Witty, funny, quick words were inspiring. The meaning behind doing what you love, being true to yourself and gratefulness for the simple things you have in lifeWOW I left feeling like I wanted to be a better person, happy and ready to carry on with my life in a different perspective. However that may also be from my high of sleep deprivation after my long day. Oooh and with 5 tasty signed books in ones grasp.

#VaynerWorld you were wonderful. I hope to play there again soon.

Take a look for yourself…

GypsyLou 💋

 

 

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#VaynerWorld Meets #BigDaddyPR|Part One.

 

Part one… You had me at wine.

When I was offered a ticket to experience that serial, self promotional. Wine entrepreneur turned social media Guru…Don…King… the names are endless. The guy who has been inspiring and influencing mine and my mentor / #BIGDaddyPRBoss Steven Thompson’s  work over the past year. Of course I was available for that date… Yes i’ll cancel that wedding, birthday, holiday, WHATEVER I’M DOING THAT DAY. For the chance to experience Gary Vaynerchuks wisdom from the horse’s charismatic, brash mouth himself…and the fact he curses as much as I do well… Ahh! we have something in common already.

(For those who don’t know this internet famous “influencer”. He has created 2 companies with amazing success. One being Wine Library brought to the top with his online channel, where he discuss’s wine in all of its glory. He’s a best selling author, has a million, billion, twitter followers, 1.24million to be precise and he can dazzle a room and be paid for it for a tasty sum. It’s safe to say he’s doing alright.)

Also, I wanted to suss him out for myself. I would be lying if I said I wasn’t a wee bit skeptical. I mean, you hear the words, motivational speaker, billions, ego, internet personality, book launch and fame, all together as one and its hard not to have a niggle of doubt. How does this one guy know everything and not be a money dwindling, egotistical fake? Is it my Essex pessimism seeping through a little there or just common sense? I had to meet the guy. Oh yes. I knew I was going to have a face to face conversation before I even got there. I have my ways. I think the term they call it is hustling? I’m not sure. Gary you heard of this? Or in my case.. Get at the back of the queue and wait your turn to get your book signed. Amen!

The day arrived, glad rags were on, obviously, I was meeting the one and only that day. Gotta impress and after what I learnt from last year, you never know who you could meet, what opportunities could come in day to day life. Sure it’s all about personality, however, sometimes its just nice to look nice / I don’t think I would get the time of day wearing a bin bag.

A combination of excitement over 1. the fact I was going on my first “business venture” outside of Norwich. Which finally hit home that I’m now officially part of the #BIGDaddyFamily full time, slipping into that percentage of being one of those people who can honestly say they “#lovewhattheydo” and 2. Some badass Social Media/ life public figure is going to be talking straight, inspirational words at me to a soundtrack of hip hop. In a fiery environment surrounded with lights, cameras, VIP areas, the works. It Enthralled me.

We opted in driving to London. That’s right…ROAD Trip. After vast amounts of snap chatting, tweeting, broadcasting to the world of our whereabouts, to mainly Gary Vee of course, to make sure they knew it was a Norwich take over, we arrived.

The venue was held at the WeWork building down Moorgate, next to the Barbican.  With a cheeky vino before at a nearby pub ( would be rude not to)

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In a sea of aspiring “entrepreneurs” waiting for the event. We proudly managed to get a retweet from the man himself. Steven heckled him to join us for a beverage or 2 before the #AskGaryVee book launch sponsored by IBM Marketing Cloud  I’m not going to lie, I got a buzz from it. I felt like a groupie waiting outside the back of a gig waiting desperately to get that autograph. Social media really is a powerful thing. To be able to make contact with someone you’ve paid to see and never met before is fantastic. For those social media haters out there. Don’t mock, you have a voice. Its a revelation!

Feeling a little giddy we waited in the inevitable Gary Vee conga line outside the WeWork building. We definitely turned it up a notch. Tweeting fellow fans we had met in the queue, getting a great response. People were saying hello to us via various platforms, who we couldn’t even see. I guess we did stand out, me with my red hair, beetle juice trousers and Steven with his Distinctive dapper facial hair and pimpin green trainers. It was brilliant, everyone was thriving off of each other, I’ve never seen so many people using their phones at one time. That in itself was slightly bizarre, but, it is the perfect example of how social media is actually very social. The amounts of gig queues I have experienced and everyone keeps to themselves. Here we were communicating to people at the other side of the building. Its a virtual ice breaker. Awesome!

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When we entered the building and received our lanyards, we were welcomed with crowds of people. A Camera crew, a Dj playing hip hop… Nice! I was quite surprised by the venue. In my head I was expecting almost a grand theatre of seating with a stage. A classic seminar venue. However, it was a big open plan room with rows and rows of seating, segregated into 3 parts, VIP at the front, some of whom had paid for 50 books (mental) which entitled you to a question for Gary Vee.  Premium which  was us, 5 books and literally a couple of rows behind VIP, which in my mind wasn’t really worth it for the VIP’ERS because of the layout. I’d have been a little peeved if i’d paid the full VIP price. I must confess though, that Mr.BigDaddy cheekily hustled us to VIP anyway soooo… Well done Good Sir. Then Standard seating was at the back, Nevertheless, it was a fairly distributed room. Everyone had a good view so that in itself was great. It felt right with the tone of his welcoming aura and character. Despite people paying to be in the various seats, everyone was worth the same amount of his time and voice.

Like any other gig there was Merch. Steven decided to buy EVERYTHING, even a mug for me, so I would never complain. My contribution was 1 #Vaynerchoc a chocolate bar, very similar to a Willy Wonker bar. The proceeds were for such worthy cause towards a Bowel cancer fund. So there was no guilt whatsoever devouring this delicious treat. Each chocolate included a number for a raffle which would be taking place at the end of the show. Goodwill, food and gambling… He’s won me over already.

I can understand why he has such a broad audience from aspiring youngsters to older, Wolf of Wolf Street Business types, who have been around since the beginning of time. There’s something for everyone, gimmicks, professionalism and he knows his shit.

Anticipation surrounded the room. Everyone was hyped up like we were at a show, not some seminar where we learn business. This was way too much fun, there must be a catch. As he made his big entrance to the front of the stage. Everyone went crazy, taking photos, hi- fiving across the room. We managed to have a seat at the right end of the row, again, thank you Steven. Gary Vee conversed with us as he recognised him from the snaps complaining about his GeoFilter not working. First world problems… I KNOW RIGHT? Brilliant. Also,we may be on his Show…just saying. I recognise those trousers anywhere. Claim to fame.

So Part one…You caught the Vaynerchuk fever yet?

Gypsylou 💋